Service Level Agreement (SLA)

Prospectly Marketing Solutions
Effective Date: 2 July 2025


1. Purpose

This Service Level Agreement (SLA) outlines the expected level of service, responsibilities, and support arrangements between Prospectly and its clients for digital marketing, CRM, website development, and lead generation services.


2. Scope of Services

Prospectly agrees to deliver the following services, as per the client’s chosen package or proposal:

  • Lead generation campaigns (Google Ads, Facebook Ads, SEO, social media)

  • CRM setup, review, and customisation (e.g. Zoho CRM, HubSpot, Salesforce)

  • Website design and development (WordPress, landing pages, LMS, CMS)

  • Smart webforms and system integrations

  • Referral to Registered Training Organisations (RTOs) for broker training

Each service scope will be outlined in a signed proposal or agreement.


3. Service Availability

Service TypeAvailabilitySupport Hours (AEST)
Lead Generation CampaignsOngoingMon–Fri, 9:00am–5:00pm
Website & CRM SupportOngoingMon–Fri, 9:00am–5:00pm
RTO ReferralsBy requestMon–Fri, 9:00am–5:00pm

Emergency or after-hours requests will be responded to on a best-effort basis.


4. Response & Resolution Times

Priority LevelExample IssueResponse TimeResolution Time (Target)
HighCRM system down, broken lead forms2 hours4–6 hours
MediumMinor bug, content edits4 hours1–2 business days
LowDesign tweaks, general queries1 business day2–3 business days

5. Client Responsibilities

Clients are expected to:

  • Provide accurate and timely information required for campaign or project setup

  • Review and approve materials (ad copy, designs, pages) within agreed timeframes

  • Ensure access to relevant accounts (CRM, website, Google Ads, Meta etc.)

  • Maintain current payment details and clear any outstanding invoices promptly


6. Exclusions

This SLA does not cover:

  • Third-party platform downtime (e.g. Google Ads or Meta Ads platform issues)

  • Performance guarantees such as conversions or sales

  • Custom development outside of scope

  • Delays caused by client unresponsiveness or late content submissions


7. Performance Metrics

Prospectly tracks and reports on KPIs such as:

  • Lead volume and cost per lead

  • Campaign click-through rates (CTR) and impressions

  • CRM usage or automations (where applicable)

  • Uptime of lead capture forms and landing pages

Reports are provided weekly, fortnightly or monthly depending on the package.


8. Service Review

A service review may be scheduled quarterly or at client request to:

  • Evaluate performance

  • Discuss optimisation strategies

  • Adjust goals, ad spend, or targeting


9. Breach of SLA

If Prospectly fails to meet agreed service levels repeatedly (e.g. more than 3 times in 2 months), a formal review will be initiated, and the client may request:

  • Service credits

  • Escalation to senior management

  • Contract termination (with 30 days’ notice)


10. Amendments & Termination

  • Either party may request amendments to this SLA with mutual agreement

  • Termination of service must be provided in writing with 30 days’ notice

  • Early exit or scope reduction may incur fees as outlined in your original proposal


11. Contact & Support

Prospectly
📍 Level 1, Suite 22/797 Plenty Rd, South Morang VIC 3752
📞 0466 538 829
✉️ admin@prospectly.com.au

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